Cookie policy
Alpine Pal uses cookies for two things: to make the site work — staying signed in, taking payments, remembering your choice here — and, if you allow it, to measure how the site is used and how well our ads work, so we can improve both. We never sell your data.
Strictly necessary
These are set whatever you choose: without them you cannot sign in or pay. They are not used for tracking.
| Cookie | Set by | What it is for | Lasts |
|---|---|---|---|
| ap_consent | Alpine Pal | Remembers your choice on this banner, so you are not asked again. | 6m |
| __session, __client_uat | Clerk | Keeps you signed in and links the browser to your account. | session/1y |
| __stripe_mid, __stripe_sid | Stripe | Stripe uses it to process the payment and detect fraud. Only set when you reach the checkout. | 1y / 30min |
Analytics
Google Analytics counts visits and pages; Microsoft Clarity records anonymised sessions and heatmaps so we can see where people get stuck. They only measure if you accept.
| Cookie | Set by | What it is for | Lasts |
|---|---|---|---|
| _clck, _clsk | Microsoft Clarity | Identifies the browsing session so the recording holds together across pages. | 1y / 1d |
| CLID, MUID, ANONCHK, SM | Microsoft Clarity | Anonymous identifier Microsoft uses to tell returning visits apart. | 1y / 1d |
| _ga, _ga_4H38DK9518 | Google Analytics | Distinguishes visits and sessions so the traffic reports add up. | 2y |
Advertising
Google Ads tells us which ad brought you here and whether a booking followed, and can show you our ads again elsewhere. The tag loads for everyone, but it stores nothing on your device and personalises nothing unless you accept.
| Cookie | Set by | What it is for | Lasts |
|---|---|---|---|
| _gcl_au | Google Ads | Links your booking back to the ad you clicked, so we know which ones are worth paying for. | 90d |
| NID, IDE | Google, doubleclick.net | Set by Google on its own domains to measure the ads and, if you allow it, to personalise them. | 6m / 13m |
Your choice
Right now: not decided yet
You can change this whenever you like. Withdrawing takes effect on the next page load; cookies already set expire on their own or can be deleted from your browser.
From your browser
Every browser lets you block or delete cookies from its privacy settings. Blocking the strictly necessary ones will stop sign-in and payments from working.